Our Story
VOOU, founded in 2022, focuses on developing accessories that combine artistry, functionality, and quality. The name VOOU is derived from the term “物我合一” (Wù Wǒ Hé Yī), which represents the highest realm of Eastern aesthetic thought, emphasizing harmony, balance, and unity between humans, nature, society, and the self. This aesthetic philosophy seeks a simple, natural, and pure beauty, which aligns with VOOU’s design principles and values.
Our Philosophy
VOOU's designs are inspired by the details of everyday life, seeking resonance in all things, and then creating works that convey VOOU's aesthetic philosophy: simple lines, natural materials, and high-quality craftsmanship are all aimed at achieving harmony with nature, allowing people to better experience its beauty. Established in the post-pandemic era, VOOU fundamentally represents a pursuit of new lifestyles and an attitude towards future living.